Tuesday, December 13, 2011

Brand Magic 2011

The Captain’s Knock
Yet another traditional Tamil Nadu trend shows up with Vijaykanth, popularly known as “Captain” in Tamil cinema emerging as the opposition party leader of the southern state. Tamil Nadu’s politics has always had an inclination towards cine stars who exhibit heroism in movies. So, not a tough decision for the people to vote for this emerging political star. And of course, he has always saved the nation from the clutches of terrorists in all his movies. Despite winning the post of opposition party in alliance with the ruling party, the power remains the same. Jaya knows better politics. Politics means real politics, not the cinema way!

Victorious Bald Hairstyle
The night after the sub-continent’s dream of owning the cup of joy became a reality, the man of honor sent vibes with his new style. Yeah it was M S Dhoni, the captain of the champion side who appeared with trophies in hand and no hair on head. Every style he had was a sensation and this new look did not fall short of the prior long mane and short spike styles. Youngsters rushing to salons to shave off their hair could explain how much sensation was created in the nation by a single person. This clearly shows how brands sit in minds of people and drive them towards the craziest path.

T20 Cinema
The Celebrity Cricket League (CCL) became a sensation by bringing together a mix of cinema and cricket, the most loved and most successful features of the nation. The giants of Indian cinema industry, Mumbai, Chennai, Bengaluru and Hyderabad are in a battle of bat and ball. Opening ceremony marked a blast, and the event dragged good crowd and helped in TRP as well. Using the fame in one field in another way and making money was the trend exhibited in this event. The most admired heroes proved they can entertain their fans by any means. Chennai fans are the happiest as their support never goes in vain for IPL and CCL as well. This event is expected to continue year on year. The sponsors were the happy faces at the presentation and more teams are expected next season. Acting can be done perfect at any set and location, but the number of shots is an issue here!

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