Thursday, August 23, 2012

A Marketer's Attitude!!!


Committed? How does it bother me??? I am Alexander the conqueror and not Columbus the explorer!!!
Just a statement to pull you into the post, but still coincidentally suits the context. This attitude in a marketer has always resulted in fruitful results. Facebook was not a new concept, iPod was not a new product, IPL was not a new format, and even Titanic was something which originally sunk in the Atlantic. It is all about ensuring that the packaging is done in a way that the target audience woo it.

Sincerely, forgetting the 4Ps and 7Ps is a sin and would end up in a disaster. The most relevant case in the recent times is the failure and success of a same story in Bollywood. Ek Tha Tiger is creating history while Agent Vinod’s failure is not at all a mystery. It is all about using the best of the Ps in the most creative manner.

To put it across in simple terms, no need to propose a girl who has never been proposed, it’s all about showcasing how you are better that her boy friend. To be honest, customers are like the most common girl who can never be happy about anything or anyone for a longer period time.

Creativity finds its prominence in the way of approach. It is all about finding what tune the customer would love to dance for and blowing your trumpet in similar notes. Again putting in simple words, be a funny guy to impress the girl who loves jokes, be a boring guy to an emotional girl and do not hesitate to even play tennis if the girl is of the FWB kind!!! And trust me; this process is simple only with a committed girl and the magic works when you woo her better than your competitor.

Being a martial arts fan, I could not resist myself from quoting the “Karate Kid” as a similar phenomenon. A same story, told in a slightly different way, sold at different times and still proving successful. The old curvy chubby Beetle sold at a premium price, Priyanka Chopra dressed in the 70s style and dancing in promo videos and lot more prove good examples to support my point.

So, the bottom line is never fear, just think of projecting things in a different and better way. Be a conqueror as enough explorations have been made to exploit every resource.  The password to access success may be tough to crack, but is always easy to hack!!!